Monday 21 July 2014

Indian Independence Day Gift – The New Avatar of Financial Inclusion Drive

[Government would do well to ‘Target the Outcome of Financial Inclusion Drive’ as a ‘Means’ and ‘Not an End’ to ‘Attain Overall Prosperity’. – Use the FI Drive for Inclusive Growth and Not an End on merely Banking Inclusion]

The current policy objective of inclusive growth with financial stability cannot be achieved without ensuring universal financial inclusion and bridging the gap between the supply and demand side on one hand and lead the vision of inclusive growth on the other. The Government of India is likely to provide a positive impetus and boost the ongoing financial inclusion drive by unveiling a comprehensive program envisaging banking account along with an insurance and pension cover, apart from a default cover for lenders.  The NDA Government’s drive is likely to be opening 150 million more bank accounts, 120 million of which will be in rural areas over next four years.  Apart from providing basic banking accounts, pension and insurance services, the government will also focus on financial literacy as well as creation of a credit guarantee fund for coverage of defaults in overdraft accounts. The government plan also proposes to channel all government benefits (Centre, state and local body) to the beneficiaries using these accounts and pushing the Direct Benefit Transfer (DBT) scheme of the Union government.
This is certainly a big giant leap to inclusive growth in the regulated financial sector and the formal announcement shall be made by the Indian Prime Minister on the Independence Day (15th August) next month. However, there are certain issues that the Government as well as the Central Bank ought to reckon with before embarking such an ambitious plan. Globally, a paradigm shift is being observed in the micro space which draws one’s attention from the financial institution ‘back to the client’. Indicators of a renewed concern for clients include research to quantify the ‘unbanked’, rallying calls for consumer protection, and efforts to better meet customer needs with diversified products. A key driver of this change in focus is the now widely embraced goal of ‘financial inclusion’. Governments in developed economies, in G 20 summit agreement, have recognized financial inclusion and consumer protection as integral to achieving financial stability and integrity as a multidimensional, pro-client concept, encompassing ‘improved and increased access’, ‘better products and services’, and ‘better use’
Need for Financial Literacy Along With Inclusion: The challenge in developing nations like India is that without the third element, ‘use’, the first two, despite the best efforts of the Central Bank as well as the Government, at best are worthless. Technological innovations are bringing both new customers, potentially including millions of unbanked cell phone owners, and new service providers – a diverse array of retail outlets, telecoms and others into the market. Diversification of products and services has already started resulting in rich, and complex, choices for consumers, especially compared to the early days of one-size-fits all working capital loans. Yet, increased access and better choices do not automatically translate into ‘effective use’. The path from uptake (i.e. opening an account) to usage is still an uncharted course. For, ‘effective use’ is hampered by asymmetries of information / literacy and power between financial institutions and poor consumers, an imbalance which grows as customers are less knowledgeable, illiterate and inexperienced while the products they can choose could be more sophisticated. Financial education is an important tool to address this imbalance and help consumers both ‘accept’ and ‘use the products’ to which they increasingly have access. As it facilitates effective product use, financial literacy becomes critical to financial inclusion and can help clients to both to develop the skills to compare and select the optimum combination of products for their needs and empower them to exercise their rights and responsibilities in the consumer protection equation. Current developments in microfinance sector including RBI’s concurrence to allow NBFC MFIs to be BCs are both exciting and potentially perilous. To take advantage of the former and protect against the latter, those placing the client at the center of their efforts have to be embracing financial literacy.
Challenges : Challenges of money management are never static, nor are the solutions. Therefore the Central Bank and GoI have to be watchful in launching the drive along with a prudently designed financial literacy tool that is tailored to the client’s specific context, helping them to understand how financial instruments, formal or informal, can address their daily financial concerns, from the vagaries of daily cash flow to risk management. Its power lies in its potential to be relevant to anyone and everyone, from the person who contemplates moving savings from under the mattress to a community savings group, to the saver who tries to compare account choices offered by competing MFIs and banks. As such it spans the informal and formal financial sectors, innovatively supporting clients’ access to, and more importantly, ‘use of’, diverse financial services. The ‘use’ factor is an element of innovative and effective financial education because when the client applies new knowledge and skills, she increases her chances of retaining them. Therefore, some of the best opportunities for financial literacy occur when the target group faces new financial situations or decisions. These are ‘teachable moments’; the learner might be in transition from the familiar to the unfamiliar, or have an opportunity that will be enhanced with relevant information and skills on a more permanent and sustainable basis.
Ownership of Inclusion: The Government would do well to target an outcome of the financial inclusion drive as attaining overall prosperity and not use the financial inclusion as an end in itself. Earlier drives of Financial Inclusion were limited to targeting opening up of banking accounts and India has a classical case distinction where millions of such no frill, zero balance accounts remained in the core banking without a single transaction. In fact, many of such accounts holders are not even aware that they possess a bank account, as they do not Own it. Thus the literacy drive and awareness campaigns should be targeted to make people realize that they actually ‘Need’ a bank account for a variety of purposes and the same has not just been offered free to them to complete the targets of the bankers. Awareness campaigns should be held in a camp mode and in order to resolve multiple issues like the KYC (Know Your Customers), bank account opening, G2P (Government to People), credit availability etc., GOI should hold camps to expand the interaction and interface between the lenders and borrowers. It should target more direct interaction between them so as to resolve various issues of negligence and knowledge using different camp modes where stakeholder bankers including Regional Rural Banks (RRBs), Self Help Group (SHG) members, NABARD (National Bank for Agriculture and Rural Development) and even government officials share a common platform and resolve ‘on spot’ issues. At supply side there is a need to sensitize the banking officials including BCs and BFs who interact at the grass-root level and interface with rural public at large. This may include, but not limited to human relations and skills in meeting customers, strategically planning increasing the customer base, broadening the scope of financial services and deepening the availability of products and cash in the system. The FI drive should encourage individual women / SHG members towards Voluntary Savings by assisting them open individual bank accounts, revive existing “no frill accounts” and depositing the surplus to facilitate and steadily graduate from community banking to individual banking. Bankers should organize capacity building workshops and training of trainers to train SHGs and individuals towards encouraging them to save individually. As the increasing reach for banking access has been an area of concern the bankers should ensure coverage of all unbanked villages in the identified areas over next 2 years with an emphasis on increasing rural accounts by opening of bank accounts for all eligible individuals and an increased savings and banking pattern. Similarly, there lie large chunk of accounts that are rarely or never used and hence increasing transactions on these accounts shall be the focus area of the drive.
Suggestions: The Government should reconsider the decision of a phased financial inclusion drive and instead perform literacy, banking accounts and offer other regulated  products in a single phase. It makes little sense to open a bank account in year one and then teach them its usage in year 2 and offer saving products in year 3. In most case, people tend to forget that they even got an account opened in year 1 and learnt about something like a saving, insurance and pension product  in year 2 and finally wait for it in year 3. Opening of bank accounts should not be treated as an end to FI and instead be treated as a means to attain ‘Overall Prosperity’
(The blog article also acknowledges a commissioned workshop paper by Monique Cohen and Candace Nelson of Microfinance Opportunities, USA)