Sunday, 26 January 2014

Prosperity (Samruddhi) at the Bottom of Pyramid – The Case of Financial Inclusion Model in Madhya Pradesh

Backdrop
Financial inclusion or inclusive financing is the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society. Access to financial services plays a critical part in development by facilitating economic growth and reducing income inequality. Inclusive financial systems allow poor to smoothen their consumption and insure themselves against economic vulnerabilities —from illness and accidents to theft and unemployment on one hand and fighting the risk of Longevity and old age poverty by pensions and risk of death by Insurance on the other. It enables poor to save and to borrow—allowing them to build their assets, invest in education and entrepreneurial ventures, and thus improve their livelihoods beyond old age. Inclusive finance is especially likely to benefit disadvantaged groups such as women, youth, and rural communities. For all these reasons financial inclusion has gained prominence in recent years as a means to improve the lives of the poor. Thus Financial inclusion today is about financial markets that serve more people with more products at lower cost.
Problem
 An estimated 2.5 billion working-age adults globally have no access to the types of formal financial services delivered by regulated financial institutions. It is argued that as banking services are in the nature of public good; the availability of banking and payment services to the entire population without discrimination should be the prime objective of financial inclusion public policy.
However, merely proving banking access and access to financial products and services would not have worked in the large Indian state of Madhya Pradesh (literally ‘Central Region’), geographically, the most central state, spread across 316,000 sq kms with a population of 73 million living mostly (75%) in rural belts of 55,000 villages. Providing banking access to denizens of 55,000 villages with low population density itself was a major challenge, apart from improving the access to welfare benefits that the Government has been able to crack by means of Samruddhi (Prosperity) model.  One of the lowest per-capita income of US$ 583, MP withstand the challenges of lower income, lower liquidity and hence lower savings and investment.
Prosperity at BoP
The Government of MP, having realized its inherent socio economic and geographical weaknesses has successfully initiated attempting to address the fundamental issue of causes of rural poverty. In an omnibus of its financial inclusion model called Samruddhi (Prosperity), it addresses the issues of targeting the deserving poor; efficient and effective cash and benefit transfers to the identified poor under the welfare schemes; creation of a plumbing arrangement that can be used as a common conduit to electronically transfer funds to the beneficiaries individual banking accounts and offering services towards opening individual based banking accounts to the poor at their own doorsteps rather than travelling large distance to the bank branches.  Samruddhi the MPFI model is an effort of almost half a decade of research and development that has positively digressed from other conventional FI models envisaged for India by the Central Government and Central Bank (RBI). Interestingly the model resembles the international best practices like the G – 20 Principles for Innovative Financial Inclusion and is steadily heading towards attaining them. The biggest challenge in MP was to practice Inclusive Banking as an integral part of effective public service delivery mechanism. Banking the unbanked becomes a precondition to reach out to the needy population before offering them direct multiple benefits of the Government. The financial inclusion along with direct benefit transfer in MP has now become a parameter of good governance and service delivery system.
The Three Pillar Model
In order to provide door step delivery of integrated financial services to the rural poor, MP has carved out a distinct identity by evolving a pro-poor model of financial inclusion and 'Direct Benefit Transfer'.  To allow access to the banking products to the beneficiaries, it was necessary that the conduit for transmission of the Government Benefits was free of laxities. Financial Inclusion in MP has been rolled out through the platform of State Level Banking Committee (SLBC) and Department of Panchayat & Rural Development (P&RD) with beneficiaries at the center stage within an ecosystem of the following three pillars:
1.       Samagra: A Common Database multi utility database of complete population of MP (individual as well as household) towards attaining an Integrated Social Security Mission (SSSM)
2.       Common Conduit in the form of an Electronic Fund Management System (e-FMS) for ensuring timely and correct payments to the beneficiaries as Government to Person (G2P).
3.       Access in the form of Ultra Small Bank Branches (USBs) / Customer Service Points (CSP) for Opening bank accounts, performing transactions and ensuring last-mile connectivity including financial dispensation at the door steps and offering different regulated products and services.
Three of them together form the MP Financial Inclusion (MPFI) model – Samruddhi that provides for an integrated solution to inclusive growth at the front and back end. At the backend, it captures the data base of every citizen and households and defines entitlements based on their characteristics as defined under the eligibility, features and benefits of the social sector schemes that get converged into three mainstreams namely, Health, Social Security and Education. At the frontend, the model offers huge potential for banking and financial inclusion where products and services could be offered at the doorsteps of the rural population by means of ultra small branches / customer service points (USB / CSP) using banking technology.  The Three Pillars that are integrated with each other provide an end-to-end solution for the rural poor. These three pillars, left alone can be treated as modular, however the services that they offer are bundled into Government to Person (G2P). The risk of each of them if adopted on a standalone basis, may simply defeat purpose of integration. MP has cultivated a broad-based government commitment to financial inclusion to help alleviate poverty and the same has been defined and reflected in its overall objective of financial inclusion.
From the supply side i.e. manufacturer of product and services, the model strives to make the USB / CSP a sustainable business model for banks in attaining the overall objectives of Financial Inclusion. In MP, the process of FI is an ongoing long term process and is not limited to merely opening bank accounts and providing for a direct transfer of social / financial benefit and devolution of benefits. It also strives to provide financial literacy and awareness to all other financial services as core products. Besides core banking structure, non-core banking financial institutions like the post offices and cooperative banks are also used as a conduit to transfer the benefits and financial services. The central focus of Samruddhi is not only providing an access to bank and their convenience to reach out the masses, but also to offer services to the clients at the door steps / in their own vicinity and mostly using their own people.
Merely providing G2P payments and creation of a Prosperity model and offering products and services cannot eradicate poverty in the rural belt. MP has amply and aptly realized that there is a strong need for financial literacy and capacity building at the bottom of pyramid. People made aware of the G2P payments that they deserve from the Government, need of banking accounts for an efficient and effective zero cost delivery of G2P and P2P, importance of savings, credit and remittances as part of banking activities and the whole gamut of life cycle needs in the ecosystem. The need and importance of financial literacy and capacity building is also brought out in my article at this blog at:
http://kavimbhatnagar.blogspot.com/2014/01/rbi-can-bring-horse-to-water-but-only.html

Conclusions
The Samruddhi model opens an opportunity for every citizen of MP to have their own banking and financial identity. It facilitates an increase of money supply in the ecosystem and hence serves a great opportunity for the state to achieve financial deepening that usually refers to the improvement or increase in the pool of financial services that are tailored to all the levels in the society. This would typically precipitate an increase in the ratio of money supply to GSDP / Other price index which ultimately postulates that the more liquid money is available in the economy, the more opportunities exist in that economy for continued and sustainable growth. The G2P services under the Samruddhi model creates liquidity in the ecosystem while offering SCRIPT (Savings, Credit, Remittances, Insurance, Pension and Term Deposits) as financial products could serve the poor in different manner including covering the risks of death (Insurance), longevity (Pensions), unemployment (deposits and savings) etc. As mentioned earlier, financial inclusion is incomplete and meaningless without the ‘teachable moments’ of financial literacy and capacity building at the BoP. The real success of Samruddhi model in MP shall be known only in due course of time as the model is still in its initial stage and yet to reach maturity. However, the model is based on solid rock foundation and follows the global best practices that could be replicated and scaled across the country with greater political will of the governments. Best Wishes to GoMP to take the Model Forward 

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